ADVISORY ALPHA, LLC
Compensation Model
Compensation type disclosed on SEC Form ADV Item 5C. Filed 46112. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.
Conflict of Interest Analysis
Broker-Dealer Affiliated: No
No broker-dealer affiliation. Lower risk of commission-driven advice.
Insurance Licensed: No
Not insurance licensed. Cannot sell you annuity or insurance products directly.
Custody of Client Assets: No
Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.
Proprietary Products: No
Uses only third-party investment products. No proprietary product conflicts.
Regulatory & Disciplinary History
1 regulatory action(s) disclosed on Form ADV Item 11.
ResolvedTotal complaints on record: 0
Complaint ratio: 0.00 per 100 clients
Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.
Firm Details
| Legal Name | ADVISORY ALPHA, LLC |
| CRD Number | #158282 |
| SEC Registered | Yes |
| Registration Date | 2011-06-14 |
| States Registered | MI |
| Assets Under Management | $4.4B |
| Number of Clients | 61 |
| Employees | 66 |
| Compensation Type | fee-only |
| Last ADV Filing | 46112 |
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Frequently Asked Questions
Is ADVISORY ALPHA, LLC a fiduciary?
Yes. ADVISORY ALPHA, LLC is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.
How does ADVISORY ALPHA, LLC charge clients?
ADVISORY ALPHA, LLC uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.
Does ADVISORY ALPHA, LLC have any complaints?
No. ADVISORY ALPHA, LLC has zero complaints or disciplinary actions on file with the SEC or FINRA across 15 years of operation.
How does ADVISORY ALPHA, LLC compare to other advisors in HOLLAND?
ADVISORY ALPHA, LLC has a Red Flag Score of 90/100. There are 7 registered advisory firms in HOLLAND. Use our city page to compare firms side by side.
Where does this data come from?
All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.
Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46112. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.