ASSET PLANNING, INC
Compensation Model
Compensation type disclosed on SEC Form ADV Item 5C. Filed 46048. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.
Conflict of Interest Analysis
Broker-Dealer Affiliated: No
No broker-dealer affiliation. Lower risk of commission-driven advice.
Insurance Licensed: No
Not insurance licensed. Cannot sell you annuity or insurance products directly.
Custody of Client Assets: No
Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.
Proprietary Products: No
Uses only third-party investment products. No proprietary product conflicts.
Regulatory & Disciplinary History
Clean Record
No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 22 years.
Firm Details
| Legal Name | ASSET PLANNING, INC |
| CRD Number | #111535 |
| SEC Registered | Yes |
| Registration Date | 2004-04-13 |
| States Registered | CA |
| Assets Under Management | $553M |
| Number of Clients | 5 |
| Employees | 5 |
| Compensation Type | fee-only |
| Last ADV Filing | 46048 |
Frequently Asked Questions
Is ASSET PLANNING, INC a fiduciary?
Yes. ASSET PLANNING, INC is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.
How does ASSET PLANNING, INC charge clients?
ASSET PLANNING, INC uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.
Does ASSET PLANNING, INC have any complaints?
No. ASSET PLANNING, INC has zero complaints or disciplinary actions on file with the SEC or FINRA across 22 years of operation.
How does ASSET PLANNING, INC compare to other advisors in LOS ALAMITOS?
ASSET PLANNING, INC has a Red Flag Score of 100/100. There are many registered advisory firms in LOS ALAMITOS. Use our city page to compare firms side by side.
Where does this data come from?
All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.
Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46048. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.