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BAIRD CAPITAL MANAGEMENT COMPANY, LLC

777 E. WISCONSIN AVENUE, MILWAUKEE, WI 53202
Fiduciaryfee-onlySEC Registered
414-765-3500 http://www.rwbaird.com CRD #323309

About BAIRD CAPITAL MANAGEMENT COMPANY, LLC

BAIRD CAPITAL MANAGEMENT COMPANY, LLC is listed in our database based on their SEC registration. As a registered fiduciary, they are legally required to put your interests first — this is the gold standard for financial advice.

BAIRD CAPITAL MANAGEMENT COMPANY, LLC has 1 complaint on file (33.33 per 100 clients). This is above the industry average of ~0.15 per 100 clients — a yellow flag worth discussing with them directly. Their fee-only fee model is standard for the industry.

No major structural conflicts identified based on their SEC filings — they don't appear to have proprietary product incentives, and any custody arrangement reported on their Form ADV is generally the standard regulatory-custody category that applies to fee-only advisers. Bottom line: BAIRD CAPITAL MANAGEMENT COMPANY, LLC is reasonable to consider, but do your due diligence — ask about fees, read their Form ADV brochure, and get any recommendations in writing.

Questions to Ask Before Hiring BAIRD CAPITAL MANAGEMENT COMPANY, LLC

1.

“What is your all-in fee, including fund expenses?”

Their disclosed model is fee-only. Ask for the total cost including underlying fund fees, trading costs, and any platform charges.

2.

“Are you a fiduciary at all times — not just sometimes?”

BAIRD CAPITAL MANAGEMENT COMPANY, LLC is registered as a fiduciary, but confirm this applies to ALL recommendations — some firms switch hats when selling insurance or annuities.

3.

“How are you compensated when you recommend a specific product?”

No commissions disclosed — but always confirm in writing that no third-party compensation applies to any recommendation.

4.

“Can you explain the 1 complaint on your record?”

Regulatory complaints don't always indicate wrongdoing, but you deserve a direct explanation. Ask what happened and how they've changed their practices since.

5.

“Can I see your Form ADV Part 2A brochure before our next meeting?”

This is the legal disclosure document that details fees, conflicts, and disciplinary history. Every SEC-registered advisor must provide it. Read it before signing anything.

$738M
Assets Managed
3
Clients
34
Employees
4
Years Active
since 2022

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46112. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: No

No broker-dealer affiliation. Lower risk of commission-driven advice.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody per Form ADV Item 9: No

Form ADV Item 9 does not report custody. Client assets are held at an independent qualified custodian and the adviser doesn't have withdrawal or fee-deduction authority beyond what triggers the SEC's custody rule.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

complaint46112

1 customer complaint(s)/arbitration(s) disclosed on Form ADV Item 11.

Resolved

Total complaints on record: 1

Complaint ratio: 33.33 per 100 clients

Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.

Firm Details

Legal NameBAIRD CAPITAL MANAGEMENT COMPANY, LLC
CRD Number#323309
SEC RegisteredYes
Registration Date2022-11-14
States RegisteredWI
Assets Under Management$738M
Number of Clients3
Employees34
Compensation Typefee-only
Last ADV Filing46112

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Frequently Asked Questions

Is BAIRD CAPITAL MANAGEMENT COMPANY, LLC a fiduciary?

Yes. BAIRD CAPITAL MANAGEMENT COMPANY, LLC is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.

How does BAIRD CAPITAL MANAGEMENT COMPANY, LLC charge clients?

BAIRD CAPITAL MANAGEMENT COMPANY, LLC uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does BAIRD CAPITAL MANAGEMENT COMPANY, LLC have any complaints?

Yes. BAIRD CAPITAL MANAGEMENT COMPANY, LLC has 1 complaint(s) on record. Their complaint ratio is 33.33 per 100 clients (industry average: ~0.15).

How does BAIRD CAPITAL MANAGEMENT COMPANY, LLC compare to other advisors in MILWAUKEE?

BAIRD CAPITAL MANAGEMENT COMPANY, LLC has a Trust Score of 47/100. There are 47 registered advisory firms in MILWAUKEE. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46112. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.