AdvisorRanked
92
Clean

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC

777 EAST WISCONSIN AVENUE, MILWAUKEE, WI 53202
Fiduciaryfee-onlySEC Registered
414-765-3500 http://www.rwbaird.com CRD #269982
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$22M
Assets Managed
2
Clients
3
Employees
11
Years Active
since 2015

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46112. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: No

No broker-dealer affiliation. Lower risk of commission-driven advice.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: No

Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

complaint46112

1 customer complaint(s)/arbitration(s) disclosed on Form ADV Item 11.

Resolved

Total complaints on record: 1

Complaint ratio: 50.00 per 100 clients

Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.

Firm Details

Legal NameBAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC
CRD Number#269982
SEC RegisteredYes
Registration Date2015-08-21
States RegisteredWI
Assets Under Management$22M
Number of Clients2
Employees3
Compensation Typefee-only
Last ADV Filing46112

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Frequently Asked Questions

Is BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC a fiduciary?

Yes. BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.

How does BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC charge clients?

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC have any complaints?

Yes. BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC has 1 complaint(s) on record. Their complaint ratio is 50.00 per 100 clients (industry average: ~0.15).

How does BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC compare to other advisors in MILWAUKEE?

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC has a Red Flag Score of 92/100. There are 47 registered advisory firms in MILWAUKEE. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46112. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.