CHOREO, LLC
Compensation Model
Compensation type disclosed on SEC Form ADV Item 5C. Filed 46106. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.
Conflict of Interest Analysis
Broker-Dealer Affiliated: No
No broker-dealer affiliation. Lower risk of commission-driven advice.
Insurance Licensed: Yes
This firm can sell insurance products (annuities, life insurance). This creates an incentive to recommend these products even when alternatives may be more appropriate.
Custody of Client Assets: Yes
This firm has direct custody of client assets, rather than using an independent custodian. This is a higher-risk arrangement that requires additional regulatory safeguards.
Proprietary Products: No
Uses only third-party investment products. No proprietary product conflicts.
Regulatory & Disciplinary History
Clean Record
No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 15 years.
Firm Details
| Legal Name | CHOREO, LLC |
| CRD Number | #111221 |
| SEC Registered | Yes |
| Registration Date | 2011-11-16 |
| States Registered | IL |
| Assets Under Management | $19.1B |
| Number of Clients | 97 |
| Employees | 232 |
| Compensation Type | fee-only |
| Last ADV Filing | 46106 |
Other Advisors in ROCKFORD
BATES FINANCIAL ADVISORS, INC.
ROCKFORD, IL · Since 2011
PATHFINDER ADVISORY, INC.
ROCKFORD, IL · Since 2026
CHOREO PARTNER ALLIANCE, LLC
ROCKFORD, IL · Since 2023
Frequently Asked Questions
Is CHOREO, LLC a fiduciary?
Yes. CHOREO, LLC is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.
How does CHOREO, LLC charge clients?
CHOREO, LLC uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.
Does CHOREO, LLC have any complaints?
No. CHOREO, LLC has zero complaints or disciplinary actions on file with the SEC or FINRA across 15 years of operation.
How does CHOREO, LLC compare to other advisors in ROCKFORD?
CHOREO, LLC has a Red Flag Score of 92/100. There are 6 registered advisory firms in ROCKFORD. Use our city page to compare firms side by side.
Where does this data come from?
All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.
Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46106. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.