AdvisorRanked
92
Clean

CPR INVESTMENTS INC

1600 PARKDALE ROAD, ROCHESTER, MI 48307
Fiduciaryfee-onlySEC Registered
800-213-1164 www.linkedin.com/in/gary-lloyd-ii-3360905/ CRD #139067
$239M
Assets Managed
24
Clients
24
Employees
9
Years Active
since 2017

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46142. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: No

No broker-dealer affiliation. Lower risk of commission-driven advice.

Insurance Licensed: Yes

This firm can sell insurance products (annuities, life insurance). This creates an incentive to recommend these products even when alternatives may be more appropriate.

Custody of Client Assets: Yes

This firm has direct custody of client assets, rather than using an independent custodian. This is a higher-risk arrangement that requires additional regulatory safeguards.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

Clean Record

No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 9 years.

Firm Details

Legal NameCPR INVESTMENTS INC
CRD Number#139067
SEC RegisteredYes
Registration Date2017-11-16
States RegisteredMI
Assets Under Management$239M
Number of Clients24
Employees24
Compensation Typefee-only
Last ADV Filing46142

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Frequently Asked Questions

Is CPR INVESTMENTS INC a fiduciary?

Yes. CPR INVESTMENTS INC is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.

How does CPR INVESTMENTS INC charge clients?

CPR INVESTMENTS INC uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does CPR INVESTMENTS INC have any complaints?

No. CPR INVESTMENTS INC has zero complaints or disciplinary actions on file with the SEC or FINRA across 9 years of operation.

How does CPR INVESTMENTS INC compare to other advisors in ROCHESTER?

CPR INVESTMENTS INC has a Red Flag Score of 92/100. There are 5 registered advisory firms in ROCHESTER. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46142. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.