AdvisorRanked
82
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FIRST HEARTLAND CONSULTANTS, INC.

4101 LAKE ST. LOUIS BLVD, LAKE ST. LOUIS, MO 63367
Fiduciaryfee-onlySEC Registered
636-625-0900 HTTPS://WWW.FIRSTHEARTLAND.COM CRD #110377
$2.1B
Assets Managed
88
Clients
96
Employees
32
Years Active
since 1994

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46098. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: No

No broker-dealer affiliation. Lower risk of commission-driven advice.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: No

Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

complaint46098

1 regulatory action(s), 1 customer complaint(s)/arbitration(s) disclosed on Form ADV Item 11.

Resolved

Total complaints on record: 1

Complaint ratio: 1.14 per 100 clients

Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.

Firm Details

Legal NameFIRST HEARTLAND CONSULTANTS, INC.
CRD Number#110377
SEC RegisteredYes
Registration Date1994-05-23
States RegisteredMO
Assets Under Management$2.1B
Number of Clients88
Employees96
Compensation Typefee-only
Last ADV Filing46098

Frequently Asked Questions

Is FIRST HEARTLAND CONSULTANTS, INC. a fiduciary?

Yes. FIRST HEARTLAND CONSULTANTS, INC. is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.

How does FIRST HEARTLAND CONSULTANTS, INC. charge clients?

FIRST HEARTLAND CONSULTANTS, INC. uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does FIRST HEARTLAND CONSULTANTS, INC. have any complaints?

Yes. FIRST HEARTLAND CONSULTANTS, INC. has 1 complaint(s) on record. Their complaint ratio is 1.14 per 100 clients (industry average: ~0.15).

How does FIRST HEARTLAND CONSULTANTS, INC. compare to other advisors in LAKE ST. LOUIS?

FIRST HEARTLAND CONSULTANTS, INC. has a Red Flag Score of 82/100. There are many registered advisory firms in LAKE ST. LOUIS. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46098. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.