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100
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GENEVA CAPITAL MANAGEMENT LLC

411 E. WISCONSIN AVE., MILWAUKEE, WI 53202-4461
Fiduciaryfee-onlySEC Registered
414-224-6002 HTTPS://WWW.GENEVACAP.COM CRD #105432
$5.6B
Assets Managed
9
Clients
20
Employees
40
Years Active
since 1986

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46106. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: No

No broker-dealer affiliation. Lower risk of commission-driven advice.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: No

Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

Clean Record

No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 40 years.

Firm Details

Legal NameGENEVA CAPITAL MANAGEMENT LLC
CRD Number#105432
SEC RegisteredYes
Registration Date1986-12-04
States RegisteredWI
Assets Under Management$5.6B
Number of Clients9
Employees20
Compensation Typefee-only
Last ADV Filing46106

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Frequently Asked Questions

Is GENEVA CAPITAL MANAGEMENT LLC a fiduciary?

Yes. GENEVA CAPITAL MANAGEMENT LLC is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.

How does GENEVA CAPITAL MANAGEMENT LLC charge clients?

GENEVA CAPITAL MANAGEMENT LLC uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does GENEVA CAPITAL MANAGEMENT LLC have any complaints?

No. GENEVA CAPITAL MANAGEMENT LLC has zero complaints or disciplinary actions on file with the SEC or FINRA across 40 years of operation.

How does GENEVA CAPITAL MANAGEMENT LLC compare to other advisors in MILWAUKEE?

GENEVA CAPITAL MANAGEMENT LLC has a Red Flag Score of 100/100. There are 47 registered advisory firms in MILWAUKEE. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46106. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.