GUIDED CHOICE ASSET MANAGEMENT, INC.
Compensation Model
Compensation type disclosed on SEC Form ADV Item 5C. Filed 46108. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.
Conflict of Interest Analysis
Broker-Dealer Affiliated: No
No broker-dealer affiliation. Lower risk of commission-driven advice.
Insurance Licensed: No
Not insurance licensed. Cannot sell you annuity or insurance products directly.
Custody of Client Assets: No
Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.
Proprietary Products: No
Uses only third-party investment products. No proprietary product conflicts.
Regulatory & Disciplinary History
Clean Record
No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 24 years.
Firm Details
| Legal Name | GUIDED CHOICE ASSET MANAGEMENT, INC. |
| CRD Number | #112674 |
| SEC Registered | Yes |
| Registration Date | 2002-10-10 |
| States Registered | NV |
| Assets Under Management | $8.5B |
| Number of Clients | 5 |
| Employees | 22 |
| Compensation Type | fee-only |
| Last ADV Filing | 46108 |
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Frequently Asked Questions
Is GUIDED CHOICE ASSET MANAGEMENT, INC. a fiduciary?
Yes. GUIDED CHOICE ASSET MANAGEMENT, INC. is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.
How does GUIDED CHOICE ASSET MANAGEMENT, INC. charge clients?
GUIDED CHOICE ASSET MANAGEMENT, INC. uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.
Does GUIDED CHOICE ASSET MANAGEMENT, INC. have any complaints?
No. GUIDED CHOICE ASSET MANAGEMENT, INC. has zero complaints or disciplinary actions on file with the SEC or FINRA across 24 years of operation.
How does GUIDED CHOICE ASSET MANAGEMENT, INC. compare to other advisors in RENO?
GUIDED CHOICE ASSET MANAGEMENT, INC. has a Red Flag Score of 100/100. There are 21 registered advisory firms in RENO. Use our city page to compare firms side by side.
Where does this data come from?
All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.
Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46108. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.