AdvisorRanked
61
Multiple Red Flags

HUNTINGTON FINANCIAL ADVISORS

41 S. HIGH STREET, COLUMBUS, OH 43215
commissionSEC Registered
800.322.4600 HTTPS://WWW.HUNTINGTON.COM CRD #16986
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$7.9B
Assets Managed
415
Clients
520
Employees
26
Years Active
since 2000

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46112. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: Yes

This firm is affiliated with a broker-dealer, which means they may earn commissions on product sales — creating a potential conflict between their revenue and your best interest.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: No

Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

complaint46112

1 regulatory action(s), 3 customer complaint(s)/arbitration(s) disclosed on Form ADV Item 11.

Resolved

Total complaints on record: 3

Complaint ratio: 0.72 per 100 clients

Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.

Firm Details

Legal NameHUNTINGTON FINANCIAL ADVISORS
CRD Number#16986
SEC RegisteredYes
Registration Date2000-10-06
States RegisteredOH
Assets Under Management$7.9B
Number of Clients415
Employees520
Compensation Typecommission
Last ADV Filing46112

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Frequently Asked Questions

Is HUNTINGTON FINANCIAL ADVISORS a fiduciary?

No. HUNTINGTON FINANCIAL ADVISORS is not registered as an RIA and is not legally bound by the fiduciary standard.

How does HUNTINGTON FINANCIAL ADVISORS charge clients?

HUNTINGTON FINANCIAL ADVISORS uses a commission compensation model. They also earn commissions on product sales, which may create conflicts of interest. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does HUNTINGTON FINANCIAL ADVISORS have any complaints?

Yes. HUNTINGTON FINANCIAL ADVISORS has 3 complaint(s) on record. Their complaint ratio is 0.72 per 100 clients (industry average: ~0.15).

How does HUNTINGTON FINANCIAL ADVISORS compare to other advisors in COLUMBUS?

HUNTINGTON FINANCIAL ADVISORS has a Red Flag Score of 61/100. There are 41 registered advisory firms in COLUMBUS. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46112. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.