INFINITY FINANCIAL SERVICES ADVISORY
About INFINITY FINANCIAL SERVICES ADVISORY
INFINITY FINANCIAL SERVICES ADVISORY is listed in our database based on their SEC registration. As a registered fiduciary, they are legally required to put your interests first — this is the gold standard for financial advice.
INFINITY FINANCIAL SERVICES ADVISORY has 5 complaints on file (14.29 per 100 clients). This is above the industry average of ~0.15 per 100 clients — a yellow flag worth discussing with them directly. Their fee-only fee model is standard for the industry.
No major structural conflicts identified based on their SEC filings — they don't appear to have proprietary product incentives, and any custody arrangement reported on their Form ADV is generally the standard regulatory-custody category that applies to fee-only advisers. Bottom line: INFINITY FINANCIAL SERVICES ADVISORY is reasonable to consider, but do your due diligence — ask about fees, read their Form ADV brochure, and get any recommendations in writing.
Questions to Ask Before Hiring INFINITY FINANCIAL SERVICES ADVISORY
“What is your all-in fee, including fund expenses?”
Their disclosed model is fee-only. Ask for the total cost including underlying fund fees, trading costs, and any platform charges.
“Are you a fiduciary at all times — not just sometimes?”
INFINITY FINANCIAL SERVICES ADVISORY is registered as a fiduciary, but confirm this applies to ALL recommendations — some firms switch hats when selling insurance or annuities.
“How are you compensated when you recommend a specific product?”
No commissions disclosed — but always confirm in writing that no third-party compensation applies to any recommendation.
“Can you explain the 5 complaints on your record?”
Regulatory complaints don't always indicate wrongdoing, but you deserve a direct explanation. Ask what happened and how they've changed their practices since.
“Can I see your Form ADV Part 2A brochure before our next meeting?”
This is the legal disclosure document that details fees, conflicts, and disciplinary history. Every SEC-registered advisor must provide it. Read it before signing anything.
Compensation Model
Compensation type disclosed on SEC Form ADV Item 5C. Filed 46168. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.
Conflict of Interest Analysis
Broker-Dealer Affiliated: No
No broker-dealer affiliation. Lower risk of commission-driven advice.
Insurance Licensed: No
Not insurance licensed. Cannot sell you annuity or insurance products directly.
Custody per Form ADV Item 9: Yes
SEC Form ADV Item 9 reports that this adviser is deemed to have "custody" of some client assets under Rule 206(4)-2. This is a broad regulatory term that includes situations where client assets sit at an independent qualified custodian (e.g., Schwab, Fidelity) but the adviser has authority to deduct advisory fees, or has a standing letter of authorization on the account. It does not, on its own, mean the adviser physically holds client assets. See the firm's ADV filing on adviserinfo.sec.gov for the specifics.
Proprietary Products: No
Uses only third-party investment products. No proprietary product conflicts.
Regulatory & Disciplinary History
2 regulatory action(s), 5 customer complaint(s)/arbitration(s) disclosed on Form ADV Item 11.
ResolvedTotal complaints on record: 5
Complaint ratio: 14.29 per 100 clients
Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.
Firm Details
| Legal Name | INFINITY FINANCIAL SERVICES ADVISORY |
| CRD Number | #304981 |
| SEC Registered | Yes |
| Registration Date | 2019-12-05 |
| States Registered | CA |
| Assets Under Management | $174M |
| Number of Clients | 35 |
| Employees | 35 |
| Compensation Type | fee-only |
| Last ADV Filing | 46168 |
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Frequently Asked Questions
Is INFINITY FINANCIAL SERVICES ADVISORY a fiduciary?
Yes. INFINITY FINANCIAL SERVICES ADVISORY is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.
How does INFINITY FINANCIAL SERVICES ADVISORY charge clients?
INFINITY FINANCIAL SERVICES ADVISORY uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.
Does INFINITY FINANCIAL SERVICES ADVISORY have any complaints?
Yes. INFINITY FINANCIAL SERVICES ADVISORY has 5 complaint(s) on record. Their complaint ratio is 14.29 per 100 clients (industry average: ~0.15).
How does INFINITY FINANCIAL SERVICES ADVISORY compare to other advisors in OAKLAND?
INFINITY FINANCIAL SERVICES ADVISORY has a Trust Score of 44/100. There are 18 registered advisory firms in OAKLAND. Use our city page to compare firms side by side.
Where does this data come from?
All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.
Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46168. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.