AdvisorRanked
82
Some Concerns

LARSON FINANCIAL GROUP, LLC

100 N BROADWAY, SAINT LOUIS, MO 63102
commissionSEC Registered
866.569.2450 www.linkedin.com/company/larson-financial CRD #140599
$5.5B
Assets Managed
68
Clients
131
Employees
16
Years Active
since 2010

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46094. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: Yes

This firm is affiliated with a broker-dealer, which means they may earn commissions on product sales — creating a potential conflict between their revenue and your best interest.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: Yes

This firm has direct custody of client assets, rather than using an independent custodian. This is a higher-risk arrangement that requires additional regulatory safeguards.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

complaint46094

1 customer complaint(s)/arbitration(s) disclosed on Form ADV Item 11.

Resolved

Total complaints on record: 1

Complaint ratio: 1.47 per 100 clients

Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.

Firm Details

Legal NameLARSON FINANCIAL GROUP, LLC
CRD Number#140599
SEC RegisteredYes
Registration Date2010-06-23
States RegisteredMO
Assets Under Management$5.5B
Number of Clients68
Employees131
Compensation Typecommission
Last ADV Filing46094

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Frequently Asked Questions

Is LARSON FINANCIAL GROUP, LLC a fiduciary?

No. LARSON FINANCIAL GROUP, LLC is not registered as an RIA and is not legally bound by the fiduciary standard.

How does LARSON FINANCIAL GROUP, LLC charge clients?

LARSON FINANCIAL GROUP, LLC uses a commission compensation model. They also earn commissions on product sales, which may create conflicts of interest. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does LARSON FINANCIAL GROUP, LLC have any complaints?

Yes. LARSON FINANCIAL GROUP, LLC has 1 complaint(s) on record. Their complaint ratio is 1.47 per 100 clients (industry average: ~0.15).

How does LARSON FINANCIAL GROUP, LLC compare to other advisors in SAINT LOUIS?

LARSON FINANCIAL GROUP, LLC has a Red Flag Score of 82/100. There are 14 registered advisory firms in SAINT LOUIS. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46094. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.