AdvisorRanked
65
Some Concerns

PRUCO SECURITIES, LLC

751 BROAD STREET, NEWARK, NJ 07102-3777
commissionSEC Registered
973-802-6000 HTTP://WWW.PRUDENTIAL.COM CRD #5685
$0
Assets Managed
4
Clients
272
Employees
30
Years Active
since 1996

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46161. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: Yes

This firm is affiliated with a broker-dealer, which means they may earn commissions on product sales — creating a potential conflict between their revenue and your best interest.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: No

Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

regulatory46161

3 regulatory action(s) disclosed on Form ADV Item 11.

Resolved

Total complaints on record: 0

Complaint ratio: 0.00 per 100 clients

Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.

Firm Details

Legal NamePRUCO SECURITIES, LLC
CRD Number#5685
SEC RegisteredYes
Registration Date1996-06-28
States RegisteredNJ
Assets Under Management$0
Number of Clients4
Employees272
Compensation Typecommission
Last ADV Filing46161

Other Advisors in NEWARK

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Frequently Asked Questions

Is PRUCO SECURITIES, LLC a fiduciary?

No. PRUCO SECURITIES, LLC is not registered as an RIA and is not legally bound by the fiduciary standard.

How does PRUCO SECURITIES, LLC charge clients?

PRUCO SECURITIES, LLC uses a commission compensation model. They also earn commissions on product sales, which may create conflicts of interest. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does PRUCO SECURITIES, LLC have any complaints?

No. PRUCO SECURITIES, LLC has zero complaints or disciplinary actions on file with the SEC or FINRA across 30 years of operation.

How does PRUCO SECURITIES, LLC compare to other advisors in NEWARK?

PRUCO SECURITIES, LLC has a Red Flag Score of 65/100. There are 13 registered advisory firms in NEWARK. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46161. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.