AdvisorRanked
100
Clean

TRUENORTH WEALTH

1935 VINE STREET, SUITE 120, SALT LAKE CITY, UT 84121
Fiduciaryfee-onlySEC Registered
801-274-1820 HTTPS://WWW.FACEBOOK.COM/IMAFINANCIALSERVICES CRD #142205
$1.3B
Assets Managed
10
Clients
19
Employees
19
Years Active
since 2007

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46087. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: No

No broker-dealer affiliation. Lower risk of commission-driven advice.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: No

Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

Clean Record

No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 19 years.

Firm Details

Legal NameTRUENORTH WEALTH
CRD Number#142205
SEC RegisteredYes
Registration Date2007-10-15
States RegisteredUT
Assets Under Management$1.3B
Number of Clients10
Employees19
Compensation Typefee-only
Last ADV Filing46087

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Frequently Asked Questions

Is TRUENORTH WEALTH a fiduciary?

Yes. TRUENORTH WEALTH is a registered investment adviser (RIA) with the SEC, which means they are legally required to act as a fiduciary — putting your interests ahead of their own.

How does TRUENORTH WEALTH charge clients?

TRUENORTH WEALTH uses a fee-only compensation model. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does TRUENORTH WEALTH have any complaints?

No. TRUENORTH WEALTH has zero complaints or disciplinary actions on file with the SEC or FINRA across 19 years of operation.

How does TRUENORTH WEALTH compare to other advisors in SALT LAKE CITY?

TRUENORTH WEALTH has a Red Flag Score of 100/100. There are 47 registered advisory firms in SALT LAKE CITY. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46087. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.