VALLEY FINANCIAL GROUP
Compensation Model
Compensation type disclosed on SEC Form ADV Item 5C. Filed 46101. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.
Conflict of Interest Analysis
Broker-Dealer Affiliated: Yes
This firm is affiliated with a broker-dealer, which means they may earn commissions on product sales — creating a potential conflict between their revenue and your best interest.
Insurance Licensed: No
Not insurance licensed. Cannot sell you annuity or insurance products directly.
Custody of Client Assets: Yes
This firm has direct custody of client assets, rather than using an independent custodian. This is a higher-risk arrangement that requires additional regulatory safeguards.
Proprietary Products: No
Uses only third-party investment products. No proprietary product conflicts.
Regulatory & Disciplinary History
Clean Record
No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 5 years.
Firm Details
| Legal Name | VALLEY FINANCIAL GROUP |
| CRD Number | #312254 |
| SEC Registered | Yes |
| Registration Date | 2021-02-16 |
| States Registered | PA |
| Assets Under Management | $287M |
| Number of Clients | 5 |
| Employees | 6 |
| Compensation Type | commission |
| Last ADV Filing | 46101 |
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Frequently Asked Questions
Is VALLEY FINANCIAL GROUP a fiduciary?
No. VALLEY FINANCIAL GROUP is not registered as an RIA and is not legally bound by the fiduciary standard.
How does VALLEY FINANCIAL GROUP charge clients?
VALLEY FINANCIAL GROUP uses a commission compensation model. They also earn commissions on product sales, which may create conflicts of interest. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.
Does VALLEY FINANCIAL GROUP have any complaints?
No. VALLEY FINANCIAL GROUP has zero complaints or disciplinary actions on file with the SEC or FINRA across 5 years of operation.
How does VALLEY FINANCIAL GROUP compare to other advisors in AMBLER?
VALLEY FINANCIAL GROUP has a Red Flag Score of 90/100. There are 4 registered advisory firms in AMBLER. Use our city page to compare firms side by side.
Where does this data come from?
All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.
Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46101. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.