VALLEY FINANCIAL GROUP
About VALLEY FINANCIAL GROUP
VALLEY FINANCIAL GROUP has a Trust Score of 73/100 — a Verified listing based on publicly available regulatory data. They are not a fiduciary, meaning they aren't legally required to act in your best interest. This doesn't make them dishonest, but it means they may recommend products that earn them commissions.
In 5 years of operation, VALLEY FINANCIAL GROUP has zero complaints or disciplinary actions — a spotless regulatory record. They earn commissions on product sales, creating a potential conflict of interest — always ask what they make from any recommendation.
One thing to watch: they're affiliated with a broker-dealer, which means they can earn commissions beyond their stated fees. Ask them to disclose all compensation in writing. Bottom line: We recommend interviewing at least 2-3 other advisors in AMBLER before committing to VALLEY FINANCIAL GROUP. Their risk profile suggests extra caution.
Questions to Ask Before Hiring VALLEY FINANCIAL GROUP
“What is your all-in fee, including fund expenses?”
Their disclosed model is commission. Ask for the total cost including underlying fund fees, trading costs, and any platform charges.
“Are you a fiduciary at all times — not just sometimes?”
VALLEY FINANCIAL GROUP is not registered as a fiduciary. This means they can legally recommend products that benefit them more than you. Ask them to sign a fiduciary pledge in writing.
“How are you compensated when you recommend a specific product?”
This firm earns commissions on product sales. Ask exactly how much they make on each recommendation and whether a no-commission alternative exists.
“Can I see your Form ADV Part 2A brochure before our next meeting?”
This is the legal disclosure document that details fees, conflicts, and disciplinary history. Every SEC-registered advisor must provide it. Read it before signing anything.
Compensation Model
Compensation type disclosed on SEC Form ADV Item 5C. Filed 46101. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.
Conflict of Interest Analysis
Broker-Dealer Affiliated: Yes
This firm is affiliated with a broker-dealer, which means they may earn commissions on product sales — creating a potential conflict between their revenue and your best interest.
Insurance Licensed: No
Not insurance licensed. Cannot sell you annuity or insurance products directly.
Custody per Form ADV Item 9: Yes
SEC Form ADV Item 9 reports that this adviser is deemed to have "custody" of some client assets under Rule 206(4)-2. This is a broad regulatory term that includes situations where client assets sit at an independent qualified custodian (e.g., Schwab, Fidelity) but the adviser has authority to deduct advisory fees, or has a standing letter of authorization on the account. It does not, on its own, mean the adviser physically holds client assets. See the firm's ADV filing on adviserinfo.sec.gov for the specifics.
Proprietary Products: No
Uses only third-party investment products. No proprietary product conflicts.
Regulatory & Disciplinary History
Clean Record
No disciplinary events, regulatory actions, or customer complaints on file with the SEC or FINRA. This firm has maintained a spotless regulatory record for 5 years.
Firm Details
| Legal Name | VALLEY FINANCIAL GROUP |
| CRD Number | #312254 |
| SEC Registered | Yes |
| Registration Date | 2021-02-16 |
| States Registered | PA |
| Assets Under Management | $287M |
| Number of Clients | 5 |
| Employees | 6 |
| Compensation Type | commission |
| Last ADV Filing | 46101 |
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Frequently Asked Questions
Is VALLEY FINANCIAL GROUP a fiduciary?
No. VALLEY FINANCIAL GROUP is not registered as an RIA and is not legally bound by the fiduciary standard.
How does VALLEY FINANCIAL GROUP charge clients?
VALLEY FINANCIAL GROUP uses a commission compensation model. They also earn commissions on product sales, which may create conflicts of interest. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.
Does VALLEY FINANCIAL GROUP have any complaints?
No. VALLEY FINANCIAL GROUP has zero complaints or disciplinary actions on file with the SEC or FINRA across 5 years of operation.
How does VALLEY FINANCIAL GROUP compare to other advisors in AMBLER?
VALLEY FINANCIAL GROUP has a Trust Score of 73/100. There are 4 registered advisory firms in AMBLER. Use our city page to compare firms side by side.
Where does this data come from?
All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.
Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46101. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.