AdvisorRanked

Best Financial Advisors in PALO ALTO, California

Ranked by SEC regulatory data — fees, complaints, and fiduciary status. Updated quarterly.

48
Registered Firms
0.95%
Median Fee
of assets/year
$696M
Median AUM
48
Firms Listed
in our database

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Top Rated Established Verified48 firms shown

Top-Ranked Advisors in PALO ALTO

Page 1 of 2 · 48 firms

#1
92

MERK INVESTMENTS LLC

PALO ALTO, CA · Since 2001

$3.7B AUM5 clientsFee: 0%
FiduciaryFee-Only
#2
92

REBALANCE LLC

PALO ALTO, CA · Since 2011

$1.9B AUM7 clientsFee: 0%
FiduciaryFee-Only
#3
91

CORNERSTONE CAPITAL, INC.

PALO ALTO, CA · Since 1978

$1.4B AUM3 clientsFee: 0%
FiduciaryFee-Only
#4
91

WEALTHFRONT ADVISERS LLC

PALO ALTO, CA · Since 2008

$47.7B AUM24 clientsFee: 0%
FiduciaryFee-Only
#5
90

H&H INTERNATIONAL INVESTMENT, LLC

PALO ALTO, CA · Since 2018

$25.5B AUM2 clientsFee: 0%
FiduciaryFee-Only
#6
89

TRIANGLE PEAK PARTNERS, LP

PALO ALTO, CA · Since 2008

$272M AUM4 clientsFee: 0%
FiduciaryFee-Only
#7
89

ALLOCATE MANAGEMENT COMPANY, LLC

PALO ALTO, CA · Since 2022

$3.0B AUM4 clientsFee: 0%
FiduciaryFee-Only
#8
89

FRAZIER LIFE SCIENCES MANAGEMENT, LP

PALO ALTO, CA · Since 2021

$7.0B AUM47 clientsFee: 0%
FiduciaryFee-Only
#9
89

SYLEBRA CAPITAL LLC

PALO ALTO, CA · Since 2022

$2.9B AUM4 clientsFee: 0%
FiduciaryFee-Only
#10
88

PALO ALTO INVESTORS LP

PALO ALTO, CA · Since 2000

$696M AUM4 clientsFee: 0%
FiduciaryFee-Only
#11
88

BRANSON FRANK A INC

PALO ALTO, CA · Since 1986

$223M AUM1 clientsFee: 0%
FiduciaryFee-Only
#12
88

HOLBROOK GLOBAL STRATEGIES

PALO ALTO, CA · Since 2004

$147M AUM1 clientsFee: 0%
FiduciaryFee-Only
#13
88

WIL, LLC

PALO ALTO, CA · Since 2022

$2.3B AUM18 clientsFee: 0%
FiduciaryFee-Only
#14
86

ONEPRIME CAPITAL

PALO ALTO, CA · Since 2020

$892M AUM6 clientsFee: 0%
FiduciaryFee-Only
#15
86

SECTION PARTNERS MANAGEMENT, LLC

PALO ALTO, CA · Since 2021

$590M AUM6 clientsFee: 0%
FiduciaryFee-Only
#16
85

WEALTHFRONT STRATEGIES LLC

PALO ALTO, CA · Since 2017

$112M AUM18 clientsFee: 0%
FiduciaryFee-Only
#17
85

AHOY CAPITAL

PALO ALTO, CA · Since 2019

$540M AUM2 clientsFee: 0%
FiduciaryFee-Only
#18
85

LIGHTSPEED FACTION

PALO ALTO, CA · Since 2022

$433M AUM6 clientsFee: 0%
FiduciaryFee-Only
#19
84

STOCK FARM PARTNERS LLC

PALO ALTO, CA · Since 2020

$138M AUM1 clientsFee: 0%
FiduciaryFee-Only
#20
84

DAIWA CAPITAL MANAGEMENT SILICON VALLEY INC.

PALO ALTO, CA · Since 2023

$292M AUM2 clientsFee: 0%
FiduciaryFee-Only
#21
84

LUCASHILL, LLC

PALO ALTO, CA · Since 2022

$575M AUM3 clientsFee: 0%
FiduciaryFee-Only
#22
84

STEP ADVISERS, LLC

PALO ALTO, CA · Since 2022

$0 AUM1 clientsFee: 0%
FiduciaryFee-Only
#23
83

SAND HILL GLOBAL ADVISORS, LLC

PALO ALTO, CA · Since 2000

$4.4B AUM16 clientsFee: 0%
FiduciaryFee-Only
#24
83

ALTAMONT CAPITAL PARTNERS

PALO ALTO, CA · Since 2012

$4.0B AUM38 clientsFee: 0%
FiduciaryFee-Only
#25
83

DISTRIBUTION COGNIZANT, LLC

PALO ALTO, CA · Since 2022

$5M AUM1 clientsFee: 0%
FiduciaryFee-Only

Frequently Asked Questions

How are advisors ranked?

We use a Trust Score (0–100) based on SEC Form ADV disclosures. Firms start at a base and receive points for positive signals (fiduciary status, years established, client base) with deductions for disciplinary events, complaints, and conflicts.

What's the average financial advisor fee in PALO ALTO?

The median advisory fee in PALO ALTO, CA is 0.95% of assets under management per year, based on Form ADV filings from 48 registered firms.

Where does this data come from?

All data is sourced from SEC.gov Form ADV public filings and FINRA BrokerCheck. These are mandatory regulatory disclosures — every registered advisor must file them.