AdvisorRanked
45
Multiple Red Flags

LIFEMARK SECURITIES CORP.

400 WEST METRO PARK, ROCHESTER, NY 14623
commissionSEC Registered
585-424-5672 www.lifemark.com CRD #16204
$425M
Assets Managed
78
Clients
78
Employees
19
Years Active
since 2007

Compensation Model

% of Assets (AUM)
Hourly Fees
Fixed / Flat Fees
Commissions
Performance Fees

Compensation type disclosed on SEC Form ADV Item 5C. Filed 46090. Specific fee percentages are available in this firm's Form ADV Part 2A brochure at adviserinfo.sec.gov.

Conflict of Interest Analysis

Broker-Dealer Affiliated: Yes

This firm is affiliated with a broker-dealer, which means they may earn commissions on product sales — creating a potential conflict between their revenue and your best interest.

Insurance Licensed: No

Not insurance licensed. Cannot sell you annuity or insurance products directly.

Custody of Client Assets: No

Assets held at an independent custodian (e.g., Schwab, Fidelity, TD Ameritrade). This is the standard, lower-risk arrangement.

Proprietary Products: No

Uses only third-party investment products. No proprietary product conflicts.

Regulatory & Disciplinary History

complaint46090

2 regulatory action(s), 4 customer complaint(s)/arbitration(s) disclosed on Form ADV Item 11.

Resolved

Total complaints on record: 4

Complaint ratio: 5.13 per 100 clients

Industry average is approximately 0.15 complaints per 100 clients. A ratio above 0.30 is considered elevated.

Firm Details

Legal NameLIFEMARK SECURITIES CORP.
CRD Number#16204
SEC RegisteredYes
Registration Date2007-10-17
States RegisteredNY
Assets Under Management$425M
Number of Clients78
Employees78
Compensation Typecommission
Last ADV Filing46090

Other Advisors in ROCHESTER

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Frequently Asked Questions

Is LIFEMARK SECURITIES CORP. a fiduciary?

No. LIFEMARK SECURITIES CORP. is not registered as an RIA and is not legally bound by the fiduciary standard.

How does LIFEMARK SECURITIES CORP. charge clients?

LIFEMARK SECURITIES CORP. uses a commission compensation model. They also earn commissions on product sales, which may create conflicts of interest. Full fee details are in their Form ADV Part 2A brochure at adviserinfo.sec.gov.

Does LIFEMARK SECURITIES CORP. have any complaints?

Yes. LIFEMARK SECURITIES CORP. has 4 complaint(s) on record. Their complaint ratio is 5.13 per 100 clients (industry average: ~0.15).

How does LIFEMARK SECURITIES CORP. compare to other advisors in ROCHESTER?

LIFEMARK SECURITIES CORP. has a Red Flag Score of 45/100. There are 26 registered advisory firms in ROCHESTER. Use our city page to compare firms side by side.

Where does this data come from?

All information is sourced from SEC Form ADV public filings (mandatory regulatory disclosures) and FINRA BrokerCheck records. Last updated: 2026-06-24. We do not accept payment from financial advisors.

Data source: SEC Form ADV (Parts 1 and 2A) filed with the Investment Adviser Registration Depository (IARD). Filing date: 46090. Last data refresh: 2026-06-24. AdvisorRanked does not verify the accuracy of SEC filings. This is not financial advice.