Best Financial Advisors in Wisconsin
196 SEC-registered advisory firms across 50 cities. Ranked by Red Flag Score using public regulatory data from Form ADV filings.
Cities in Wisconsin
MILWAUKEE, WI
MADISON, WI
APPLETON, WI
BROOKFIELD, WI
WAUKESHA, WI
GREEN BAY, WI
MEQUON, WI
MIDDLETON, WI
WAUSAU, WI
PEWAUKEE, WI
DELAFIELD, WI
WEST BEND, WI
ALTOONA, WI
DE PERE, WI
NEENAH, WI
ELM GROVE, WI
WAUWATOSA, WI
LA CROSSE, WI
THIENSVILLE, WI
LAKE GENEVA, WI
OSHKOSH, WI
STEVENS POINT, WI
PLOVER, WI
Top-Ranked Firms in Wisconsin
HEARTLAND ADVISORS, INC.
MILWAUKEE, WI · Since 1983
CHARTER CAPITAL MANAGEMENT, INC
BROOKFIELD, WI · Since 1981
FRIEDLANDER & CO INC
MILWAUKEE, WI · Since 1982
GENEVA CAPITAL MANAGEMENT LLC
MILWAUKEE, WI · Since 1986
DANA INVESTMENT ADVISORS INC
WAUKESHA, WI · Since 1979
TRUSTAGE INVESTMENT MANAGEMENT
MADISON, WI · Since 1983
MORGAN DEMPSEY CAPITAL MANAGEMENT LLC
MILWAUKEE, WI · Since 1994
REINHART PARTNERS, LLC
MEQUON, WI · Since 1991
BEADELL A D INVESTMENT COUNSEL INC
MEQUON, WI · Since 1975
KLCM ADVISORS, INC.
MILWAUKEE, WI · Since 1993
FINANCIAL SERVICE GROUP INC
MOUNT PLEASANT, WI · Since 1992
AFFILIATED FINANCIAL ADVISORS INC
MILWAUKEE, WI · Since 2000
NICHOLAS CO INC
MILWAUKEE, WI · Since 1968
FIDUCIARY MANAGEMENT, INC.
MILWAUKEE, WI · Since 1980
IAG WEALTH PARTNERS, LLC
WAUKESHA, WI · Since 2009
WINCH FINANCIAL
APPLETON, WI · Since 1998
CAPITAL INVESTMENT SERVICES OF AMERICA INC
MILWAUKEE, WI · Since 1980
PAVLIC INVESTMENT ADVISORS, INC.
DELAFIELD, WI · Since 2026
LIBERTY FINANCIAL GROUP, INC.
ELM GROVE, WI · Since 2022
ADVISORS MANAGEMENT GROUP INC
LA CROSSE, WI · Since 1989
MASON STREET ADVISORS, LLC
MILWAUKEE, WI · Since 2001
THE MILWAUKEE COMPANY
THIENSVILLE, WI · Since 2004
SYCAMORE INVESTMENT CONSULTING SERVICES, LLC
MADISON, WI · Since 2025
NEUENSCHWANDER ASSET MANAGEMENT, LLC
MCFARLAND, WI · Since 2022
KULT WEALTH MANAGEMENT GROUP, LLC
BROOKFIELD, WI · Since 2022
ANNEX WEALTH MANAGEMENT, LLC
BROOKFIELD, WI · Since 2004
SIMS CAPITAL MANAGEMENT LLC
MILWAUKEE, WI · Since 2007
WHALEN CAPITAL, INC.
WAUSAU, WI · Since 2024
FRANCIS LLC
BROOKFIELD, WI · Since 2004
MADISON ASSET MANAGEMENT
MADISON, WI · Since 2004
BROOK CAPITAL
BROOKFIELD, WI · Since 2007
ALPHA INVESTMENT CONSULTING GROUP, LLC
MILWAUKEE, WI · Since 2006
VESTURA, LLC
HOBART, WI · Since 2014
WEA FINANCIAL ADVISORS, INC.
MADISON, WI · Since 2020
CAPITAL INNOVATIONS, LLC
WAUKESHA, WI · Since 2011
1492 CAPITAL MANAGEMENT, LLC
MILWAUKEE, WI · Since 2009
MCGLONE SUTTNER WEALTH MANAGEMENT, INC.
APPLETON, WI · Since 2018
COLLAR CAPITAL MANAGEMENT, LLC
APPLETON, WI · Since 2024
DENALI WEALTH MANAGEMENT, INC.
MEQUON, WI · Since 2010
PROFESSIONAL FINANCIAL MANAGEMENT, INC.
APPLETON, WI · Since 2026
UNIPLAN INVESTMENT COUNSEL, INC.
MILWAUKEE, WI · Since 2010
DRAKE & ASSOCIATES, LLC
WAUKESHA, WI · Since 2019
CAPITAL WEALTH ADVISORS, LTD.
WEST BEND, WI · Since 2014
FORTRESS PLANNING GROUP
PEWAUKEE, WI · Since 2023
GLOBAL VIEW CAPITAL MANAGEMENT LLC
WAUKESHA, WI · Since 2011
PARK CAPITAL MANAGEMENT, LLC
MADISON, WI · Since 2019
TIDAL INVESTMENTS LLC
MILWAUKEE, WI · Since 2012
BAKER TILLY WEALTH MANAGEMENT, LLC
MADISON, WI · Since 2020
YAHARA WEALTH MANAGEMENT LLC
MADISON, WI · Since 2026
ETF MODEL SOLUTIONS, LLC
APPLETON, WI · Since 2015
GRANITE FINANCIAL GROUP
BROOKFIELD, WI · Since 2019
COPPER HARBOR INVESTMENT ADVISORS, LLC
APPLETON, WI · Since 2015
BUSKA WEALTH MANAGEMENT, LLC
WAUSAU, WI · Since 2021
ELLENBECKER INVESTMENT GROUP
WAUKESHA, WI · Since 2014
T. ANTON INVESTMENT HOUSE, INC.
MADISON, WI · Since 2017
WINDWARD WEALTH STRATEGIES, INC.
OSHKOSH, WI · Since 2015
CWP PRIVATE WEALTH MANAGEMENT
WEST BEND, WI · Since 2021
401K INVESTMENT PROFESSIONALS
WAUNAKEE, WI · Since 2019
CLIENT FIRST INVESTMENT MANAGEMENT LLC
WEST BEND, WI · Since 2022
SUGAR MAPLE ASSET MANAGEMENT, LLC
SISTER BAY, WI · Since 2022
NICOLET WEALTH MANAGEMENT
GREEN BAY, WI · Since 2016
ATLATL ADVISERS
MADISON, WI · Since 2024
CLF ASSET MANAGEMENT, INC.
MADISON, WI · Since 2024
SULLIVAN INVESTMENT MANAGEMENT LLC
WISCONSIN RAPIDS, WI · Since 2026
N.E.W. ADVISORY SERVICES, LLC
DE PERE, WI · Since 2017
MILBORN ADVISORS, LTD
MILWAUKEE, WI · Since 2026
CENTRAL WEALTH MANAGEMENT LLC
MADISON, WI · Since 2025
CANOPY WEALTH MANAGEMENT
MIDDLETON, WI · Since 2018
AVAII WEALTH MANAGEMENT, LLC
APPLETON, WI · Since 2018
PLUS GROUP WEALTH ADVISORS, LLC
BELGIUM, WI · Since 2025
HOFF PRIVATE WEALTH
WAUSAU, WI · Since 2024
ECIO, INC.
MADISON, WI · Since 2024
NORTHWESTERN MUTUAL INVESTMENT MANAGEMENT COMPANY, LLC
MILWAUKEE, WI · Since 2020
ROSEMEYER MANAGEMENT GROUP
PLATTEVILLE, WI · Since 2020
TRANSCEND ADVISOR GROUP, LLC
MILWAUKEE, WI · Since 2021
ANTHONY CAPITAL MANAGEMENT, LLC
DE PERE, WI · Since 2021
FIDUCIARY FINANCIAL PLANNING NETWORK
ONALASKA, WI · Since 2026
CUSHING CAPITAL PARTNERS, LLC
DELAFIELD, WI · Since 2021
ENVISION FINANCIAL LLC
BROOKFIELD, WI · Since 2021
OMNI FINANCIAL LLC
MADISON, WI · Since 2024
JANSEN WEALTH MANAGEMENT LLC
ALTOONA, WI · Since 2025
RETIREMENT INCOME STRATEGIES, LLC
EVANSVILLE, WI · Since 2022
CALCULATED WEALTH
MADISON, WI · Since 2025
GATEWAY WEALTH PARTNERS, LLC
APPLETON, WI · Since 2022
CORNERSTONE FINANCIAL GROUP
APPLETON, WI · Since 2023
FORM WEALTH ADVISORS, LLC
LAKE GENEVA, WI · Since 2024
RICHMOND INVESTMENT SERVICES LLC
MEQUON, WI · Since 2024
VALLEY WEALTH MANAGEMENT
OSHKOSH, WI · Since 2026
MORGAN-ALY WEALTH MANAGEMENT, LLC
WAUKESHA, WI · Since 2026
RIVER1 ASSET MANAGEMENT LLC
MILWAUKEE, WI · Since 2024
THE KIECKHEFER GROUP
MEQUON, WI · Since 2024
SIGNIFICANCE CAPITAL MANAGEMENT LLC
MILWAUKEE, WI · Since 2026
STONEHAVEN WEALTH & TAX SOLUTIONS
APPLETON, WI · Since 2024
ELITE WEALTH MANAGEMENT, INC.
PLOVER, WI · Since 2025
COAST ADVISORY LLC
EAST TROY, WI · Since 2026
CMG WEALTH ADVISORS LLC
MADISON, WI · Since 2026
SENTRY INVESTMENT MANAGEMENT, L.L.C.
STEVENS POINT, WI · Since 1971
ELITE RETIREMENT GROUP
PLOVER, WI · Since 2024
AMERICAN INVESTMENT ADVISORS INC
MADISON, WI · Since 2024
STERLING CAPITAL MANAGEMENT INC
BROOKFIELD, WI · Since 1997
LASALLE INVESTMENT ADVISORS, INC.
PEWAUKEE, WI · Since 2026
WISCONSIN WEALTH ADVISORS, LLC
SUN PRAIRIE, WI · Since 2025
SCHAMBERGER, GREYLAK & UTTERBACK WEALTH MANAGEMENT, LLC
LA CROSSE, WI · Since 2022
H. C. DENISON CO.
SHEBOYGAN, WI · Since 2024
GOOGINS ADVISORS, INC.
MIDDLETON, WI · Since 2007
PJS INVESTMENT MANAGEMENT
CEDARBURG, WI · Since 1982
1834 INVESTMENT ADVISORS CO.
MILWAUKEE, WI · Since 1976
NORTH STAR ASSET MANAGEMENT INC
NEENAH, WI · Since 1996
DIVERSIFIED MANAGEMENT INC
MILWAUKEE, WI · Since 1994
CAMPBELL NEWMAN ASSET MANAGEMENT INC
MILWAUKEE, WI · Since 1972
SCHAPER BENZ & WISE INVESTMENT COUNSEL INC
NEENAH, WI · Since 1992
MARIETTA INVESTMENT PARTNERS, LLC
MILWAUKEE, WI · Since 2000
ENDOWMENT WEALTH MANAGEMENT, INC.
APPLETON, WI · Since 2018
SPECTRUM INVESTMENT ADVISORS, INC.
MEQUON, WI · Since 1999
THE MILWEALTH GROUP, LLC
MILWAUKEE, WI · Since 1999
OARSMAN CAPITAL, INC
MILWAUKEE, WI · Since 2002
PROVIDENT TRUST COMPANY
WAUKESHA, WI · Since 2000
REVIEW SERVICES INC
BROOKFIELD, WI · Since 1991
MADISON INVESTMENT ADVISORS, LLC
MADISON, WI · Since 1996
ENRICH FINANCIAL PARTNERS LLC
MADISON, WI · Since 2015
SUMNICHT & ASSOCIATES, LLC
APPLETON, WI · Since 2001
SHAKESPEARE WEALTH MANAGEMENT, LLC
PEWAUKEE, WI · Since 2015
INTRINSIC INVESTORS LLC
WAUWATOSA, WI · Since 2019
WARNKE/NICHOLS LTD.
DELAFIELD, WI · Since 2014
FINANCIAL STRATEGIES, INC.
BROOKFIELD, WI · Since 2022
ARCATAUR CAPITAL MANAGEMENT LLC
MILWAUKEE, WI · Since 2015
JOHNSON WEALTH INC.
MILWAUKEE, WI · Since 2003
THOMPSON INVESTMENT MANAGEMENT, INC.
MADISON, WI · Since 2003
GENEVA PARTNERS, LLC
LAKE GENEVA, WI · Since 2016
RICHARDSON CAPITAL MANAGEMENT, LLC
MENOMONEE FALLS, WI · Since 2004
SKYLANDS CAPITAL, LLC
MILWAUKEE, WI · Since 2010
PORTFOLIO DESIGN SERVICES, LLC
RIVER FALLS, WI · Since 2014
POEHLING CAPITAL MANAGEMENT, INC.
MADISON, WI · Since 2004
MENDOTA FINANCIAL GROUP, LLC
MADISON, WI · Since 2007
JACOBSON & SCHMITT ADVISORS, LLC
MIDDLETON, WI · Since 2006
KOM WEALTH MANAGEMENT GROUP, LLC
APPLETON, WI · Since 2007
BROADVIEW FINANCIAL MANAGEMENT, LLC
WAUWATOSA, WI · Since 2013
HECK CAPITAL ADVISORS, LLC
RHINELANDER, WI · Since 2007
GLOBAL VALUE INVESTMENT CORPORATION
MILWAUKEE, WI · Since 2021
MCKINLEY MONEY, LLC
EAU-CLAIRE, WI · Since 2025
ISECTORS, LLC
APPLETON, WI · Since 2008
KELLOGG ASSET MANAGEMENT, LLC
GREEN BAY, WI · Since 2009
ARTISAN PARTNERS LIMITED PARTNERSHIP
MILWAUKEE, WI · Since 2009
JOHN F SUBY WEALTH MANAGEMENT LLC
MADISON, WI · Since 2009
WALKNER CONDON FINANCIAL ADVISORS LLC
MADISON, WI · Since 2019
BOARDWALK FINANCIAL STRATEGIES LLC
HARTLAND, WI · Since 2023
MBE WEALTH MANAGEMENT, LLC
TOMAH, WI · Since 2017
HAMMES REALTY ADVISORS, LLC
MILWAUKEE, WI · Since 2013
CONCEPTUAL FINANCIAL ADVISORS, LLC
APPLETON, WI · Since 2022
ORGEL WEALTH MANAGEMENT, LLC
ALTOONA, WI · Since 2013
BLACK MAPLE CAPITAL MANAGEMENT LP
MILWAUKEE, WI · Since 2013
MILESTONE INVESTMENT ADVISORS, LLC
MIDDLETON, WI · Since 2013
ISTHMUS PARTNERS, LLC
MADISON, WI · Since 2014
MASON WELLS, INC.
MILWAUKEE, WI · Since 2014
LEACH, BICKMORE & WEISS WEALTH MANAGEMENT, LLC
MADISON, WI · Since 2026
ENTASIS ASSET MANAGEMENT LLC
BROOKFIELD, WI · Since 2021
RIVERWATER PARTNERS LLC
MILWAUKEE, WI · Since 2019
OPEROSE ADVISORS LLC
MILWAUKEE, WI · Since 2020
UNCOMMON CENTS INVESTING
JANESVILLE, WI · Since 2017
RESONANT CAPITAL ADVISORS, LLC
MADISON, WI · Since 2018
MADISON PARTNERS
MADISON, WI · Since 2020
MUELLER WEALTH
MISHICOT, WI · Since 2025
NATIONAL INVESTMENT SERVICES OF AMERICA, LLC
MILWAUKEE, WI · Since 2020
TITLETOWN WEALTH MANAGEMENT, LLC
GREEN BAY, WI · Since 2021
LEVERTY FINANCIAL GROUP, LLC
HUDSON, WI · Since 2020
VANTAGE FINANCIAL PARTNERS, LLC
ELM GROVE, WI · Since 2021
RETIREMENT WEALTH SOLUTIONS LLC
MARSHFIELD, WI · Since 2024
GOLDSTEIN ADVISORS, LLC
MADISON, WI · Since 2022
VERUS WEALTH MANAGEMENT
DE PERE, WI · Since 2025
EVEXIA WEALTH, LLC
STEVENS POINT, WI · Since 2022
BKM WEALTH MANAGEMENT
BROOKFIELD, WI · Since 2022
BREAKTHRU ADVISORY SERVICES, LLC
MUSKEGO, WI · Since 2024
WALLEYE PARTNERS LLC
MADISON, WI · Since 2024
MLG FUND MANAGER LLC
BROOKFIELD, WI · Since 2025
MACCO FINANCIAL GROUP, INC.
GREEN BAY, WI · Since 2025
SENTINEL ADVISORY GROUP, LLC
MIDDLETON, WI · Since 2025
WISCONSIN CAPITAL MANAGEMENT, LLC
MADISON, WI · Since 1997
MIDWEST PROFESSIONAL PLANNERS, LTD.
WAUSAU, WI · Since 2011
BLACKHAWK CAPITAL PARTNERS, LLC
THIENSVILLE, WI · Since 2015
KERBERROSE WEALTH MANAGEMENT, LLC
SHAWANO, WI · Since 2020
BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY, LLC
MILWAUKEE, WI · Since 2023
BAIRD VENTURE PARTNERS MANAGEMENT COMPANY IV, LLC
MILWAUKEE, WI · Since 2013
BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC
MILWAUKEE, WI · Since 2015
BAIRD CAPITAL MANAGEMENT COMPANY, LLC
MILWAUKEE, WI · Since 2022
BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY II, LLC
MILWAUKEE, WI · Since 2018
BAIRD VENTURE PARTNERS MANAGEMENT COMPANY III, LLC
MILWAUKEE, WI · Since 2007
BAIRD VENTURE PARTNERS MANAGEMENT COMPANY V, LLC
MILWAUKEE, WI · Since 2018
COORDINATED CAPITAL SECURITIES, INC.
FORT ATKINSON, WI · Since 2017
LANDAAS & COMPANY
MILWAUKEE, WI · Since 1993
BERNICKE WEALTH MANAGEMENT
ALTOONA, WI · Since 2025
NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC
MILWAUKEE, WI · Since 1971
KCD FINANCIAL, INC.
GREEN BAY, WI · Since 2017
HARBOUR INVESTMENTS, INC.
MADISON, WI · Since 1987
ASSOCIATED INVESTMENT SERVICES, INC.
GREEN BAY, WI · Since 2010
PACKERLAND BROKERAGE SERVICES, INC.
GREEN BAY, WI · Since 2012
ROBERT W. BAIRD & CO. INCORPORATED
MILWAUKEE, WI · Since 1971
About Financial Advisors in Wisconsin
How many financial advisors are registered in Wisconsin?
There are 196 SEC-registered investment advisory firms in Wisconsin, spread across 50 cities. This includes firms managing $100 million or more in client assets.
What is the average financial advisor fee in Wisconsin?
The median advisory fee in Wisconsin is 0.95% of assets under management per year, based on fee schedules disclosed in Form ADV Part 2A filings.
How are advisors ranked on this page?
Advisors are ranked by our Red Flag Score (0-100), which considers disciplinary history, customer complaints, conflicts of interest (broker-dealer affiliations, insurance licensing, custody arrangements), and fee positioning. Higher scores indicate fewer risk factors in public filings.
Where does this data come from?
All data is sourced from the SEC's public Form ADV filings, available at sec.gov/foia. Updated monthly. We do not accept payment from advisors for inclusion or ranking.