AdvisorRanked

Best Financial Advisors in Wisconsin

196 SEC-registered advisory firms across 50 cities. Ranked by Trust Score using public regulatory data from Form ADV filings.

196
Registered Firms
50
Cities
0.95%
Median Fee
of assets/year
196
In Database
firms listed

Trust Score Distribution — Wisconsin Advisors

Cities in Wisconsin

23 cities
Page 1 of 2

Top-Ranked Advisors in Wisconsin

Page 1 of 8 · 196 firms

#1
93

DANA INVESTMENT ADVISORS INC

WAUKESHA, WI · Since 1979

$6.1B AUM28 clientsFee: 0%
FiduciaryFee-Only
#2
93

NICHOLAS CO INC

MILWAUKEE, WI · Since 1968

$6.1B AUM7 clientsFee: 0%
FiduciaryFee-Only
#3
93

MASON STREET ADVISORS, LLC

MILWAUKEE, WI · Since 2001

$39.1B AUM13 clientsFee: 0%
FiduciaryFee-Only
#4
93

ANNEX WEALTH MANAGEMENT, LLC

BROOKFIELD, WI · Since 2004

$8.1B AUM74 clientsFee: 0%
FiduciaryFee-Only
#5
92

HEARTLAND ADVISORS, INC.

MILWAUKEE, WI · Since 1983

$1.9B AUM10 clientsFee: 0%
FiduciaryFee-Only
#6
92

GENEVA CAPITAL MANAGEMENT LLC

MILWAUKEE, WI · Since 1986

$5.6B AUM9 clientsFee: 0%
FiduciaryFee-Only
#7
92

TRUSTAGE INVESTMENT MANAGEMENT

MADISON, WI · Since 1983

$39.5B AUM41 clientsFee: 0%
FiduciaryFee-Only
#8
92

KLCM ADVISORS, INC.

MILWAUKEE, WI · Since 1993

$1.9B AUM5 clientsFee: 0%
FiduciaryFee-Only
#9
92

FIDUCIARY MANAGEMENT, INC.

MILWAUKEE, WI · Since 1980

$11.4B AUM17 clientsFee: 0%
FiduciaryFee-Only
#10
92

MADISON ASSET MANAGEMENT

MADISON, WI · Since 2004

$4.9B AUM44 clientsFee: 0%
FiduciaryFee-Only
#11
92

TIDAL INVESTMENTS LLC

MILWAUKEE, WI · Since 2012

$45.8B AUM50 clientsFee: 0%
FiduciaryFee-Only
#12
91

REINHART PARTNERS, LLC

MEQUON, WI · Since 1991

$2.5B AUM6 clientsFee: 0%
FiduciaryFee-Only
#13
91

IAG WEALTH PARTNERS, LLC

WAUKESHA, WI · Since 2009

$1.9B AUM15 clientsFee: 0%
FiduciaryFee-Only
#14
91

ELLENBECKER INVESTMENT GROUP

WAUKESHA, WI · Since 2014

$2.1B AUM13 clientsFee: 0%
FiduciaryFee-Only
#15
91

NICOLET WEALTH MANAGEMENT

GREEN BAY, WI · Since 2016

$4.3B AUM45 clientsFee: 0%
FiduciaryFee-Only
#16
91

NORTHWESTERN MUTUAL INVESTMENT MANAGEMENT COMPANY, LLC

MILWAUKEE, WI · Since 2020

$323.1B AUM213 clientsFee: 0%
FiduciaryFee-Only
#17
91

SENTRY INVESTMENT MANAGEMENT, L.L.C.

STEVENS POINT, WI · Since 1971

$1.4B AUM8 clientsFee: 0%
FiduciaryFee-Only
#18
90

CAPITAL INVESTMENT SERVICES OF AMERICA INC

MILWAUKEE, WI · Since 1980

$1.3B AUM9 clientsFee: 0%
FiduciaryFee-Only
#19
90

ADVISORS MANAGEMENT GROUP INC

LA CROSSE, WI · Since 1989

$820M AUM12 clientsFee: 0%
FiduciaryFee-Only
#20
90

GLOBAL VIEW CAPITAL MANAGEMENT LLC

WAUKESHA, WI · Since 2011

$775M AUM107 clientsFee: 0%
FiduciaryFee-Only
#21
90

BAKER TILLY WEALTH MANAGEMENT, LLC

MADISON, WI · Since 2020

$4.6B AUM21 clientsFee: 0%
FiduciaryFee-Only
#22
89

FRIEDLANDER & CO INC

MILWAUKEE, WI · Since 1982

$565M AUM1 clientsFee: 0%
FiduciaryFee-Only
#23
89

AFFILIATED FINANCIAL ADVISORS INC

MILWAUKEE, WI · Since 2000

$541M AUM4 clientsFee: 0%
FiduciaryFee-Only
#24
89

WINCH FINANCIAL

APPLETON, WI · Since 1998

$580M AUM17 clientsFee: 0%
FiduciaryFee-Only
#25
89

THE MILWAUKEE COMPANY

THIENSVILLE, WI · Since 2004

$1.3B AUM4 clientsFee: 0%
FiduciaryFee-Only

About Financial Advisors in Wisconsin

How many financial advisors are registered in Wisconsin?
There are 196 SEC-registered investment advisory firms in Wisconsin, spread across 50 cities. This includes firms managing $100 million or more in client assets.

What is the average financial advisor fee in Wisconsin?
The median advisory fee in Wisconsin is 0.95% of assets under management per year, based on fee schedules disclosed in Form ADV Part 2A filings.

How are advisors ranked on this page?
Advisors are ranked by our Trust Score (0-100), which considers disciplinary history, customer complaints, conflicts of interest (broker-dealer affiliations, insurance licensing, custody arrangements), and fee positioning. Higher scores indicate fewer risk factors in public filings.

Where does this data come from?
All data is sourced from the SEC's public Form ADV filings, available at sec.gov/foia. Updated monthly. We do not accept payment from advisors for inclusion or ranking.